A new "urban living, island style" brand was launched last night by residential, commercial and tourist resort development Durrat Al Bahrain.
It will act as a focus and inspiration for everything that Durrat Al Bahrain says and does, say officials.
The idea of "urban living, island style" is derived from the contrasting nature of life at Durrat Al Bahrain both in terms of its geography, where the desert meets the sea, and what life will be like - a vibrant and contemporary urban environment, full of different and contrasting opportunities on an idyllic island resort.
The new brand was launched at a VIP event held at the Banyan Tree Desert Resort and Spa
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